University of the Arts London Digital Products

Lead Designer

Lead Designer of the internal products, sites and IT Services communications, news and events, with the definition of a strong UAL branding guidance.

'University of the Arts London offers an extensive range of courses in art, design, fashion, communication and performing art. Our graduates go on to work in and shape creative industries worldwide.'

Platforms used: Liferay, Terminal 4, wordpress, .NET and Marval

The Challenge

At the IT department we work on a enormous variety of digital projects from CRM implementation, mail migration, new hardware implementation and support of Staff and Students. After the UAL redesign I worked closelly with

Based on a minimal brand (UAL) we reverse the color pallete in all the internal products to provoque a sense of inverted platform from the external sites.

We have developed a whole set of guidance in order to define the internal brand and to expand consistently web applications.

New product for Staff and Students

MyArts is a dynamic portal based on Liferay Technology that personalise the experience of the user by delivering targeted information about events, announcements and promotional material.

For this project my main objective was to design for user needs within strict business and requirements. We worked to taget different audience from the 6 colleges, staff and students to deliver diferent experience based on the data collected in surveys.


IT Service Desk

MyIT is the internal portal to log requests with IT Services of UAL, it’s faster and more accurate than email and ensures each request is directed to the appropriate technician and team.

The portal has been built in collaboration with UAL design students and features a sleek layout with a user-friendly interface.

In this particular project we took the chance to developed the guidance and structure for third party systems.


The University IT Communications the team is divided on Content and Visual, that together we interrogate all projects to optimise the UX looking for a more organic and genuine approach.

We define sections on the IT Services landing page that is constantly evolving in order to meet the data produced by service desk and that way, facilitate information for users to be able to solve most common problems themselves.

Three years of hard work heading to optimise user journeys for staff and students at the University of the Arts, a great experience.